So, the Friday night Rant this week is about as much removed
from a rant as you can possibly get. It’s an appreciation. An affirmation
that the advertising business does, in fact, have soul.
Let me provide some context: this week, I found myself
displaced by the buy-out of Bos by Dentsu. Obviously, no holding company buys
an independent to assume 100% of their staff and salaries. And being on the Bos
side of the coin, I anticipated that most of those changes would likely happen
to us. And they did. Truth be told, I expected them to. So, I bear no grudge
against my former agency. Tough financial decisions had to be made. But I
express much love for what I learned during my tenure with Bos and I’m proud of
what I accomplished there. And furthermore I wish DentsuBos the very best in
their future.
But what I’d really like to say, is how much I appreciate
the warmth and support I’ve received from the Toronto ad community since this
happened. An old friend had me in to freelance on a very important,
high-profile pitch yesterday. This morning, I got up early and sent out
LinkedIn updates to my network and I was humbled and overwhelmed by the
responses I got. Super busy CDs and partners at agencies took the time to write
back with messages of support and avails to meet for a coffee/beer. Phenomenal!
I think I’d once said that this industry is narcissistic and
self-absorbed. But I was proved so wrong today.
So, I just want to thank everyone for their words of support
and encouragement. I’ve never doubted my talent and abilities. But to know that others feel that I still have so much to offer was just what I needed.
Thanks to everyone (and you know who you are).
Just bring the work now! garwatson@hotmail.com and/or
416-856-0530
And that’s my brainfart for Friday, July 20, 2012.
Peace.
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